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6 tips to get the right size when shopping online

However, it is always better to get the look and feel of the new brand via traditional shopping. While buying online, stick to the pre-owned brands. It is of utmost importance to take the correct measurement of your feet before online shopping. (Shutterstock) * Inconsistent sizing within the same brand: Most brands, especially Indian brands, do not have consistent sizing based on standard body sizes. You may fit into a size S of one style of the brand and size M of another style of the same brand. This becomes trickier online since you will have to engage in the process of exchange and return. Another common thing with Indian brands is that their sizes are one size smaller than global size charts (i.e. a size M of Indian/local apparel brand is usually in line with size S of international brands). Since most buyers were initially introduced to Indian brands before the launch of international brands, they mistakenly order as per their knowledge of Indian brands and end up getting a larger size than their actual requirement. Therefore, it is crucial to understand the sizing algorithm of that particular brand before making a purchase. Ideally, the online platforms needs to have a size chart comparison.

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